To respect

Gucci’s last campaign teleports you to the fashion’s pret-a-porter, that is, the ready-to-wear period.

We find the most iconic memories of the 60s, 70s and 80s in the history of ready-made clothing for over 50 years. In the 2019-2020 Fall / Winter campaign, referring to retro magazine covers, voluminous hair and unique old fashion shows, references from the 1994 movie Pret-a-Porter, which has the same name as the period, are also noticeable. At the opening of the season, the movie you will watch for more trend inspiration has been announced!


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